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Welcome to BethanyEast PR

We're a boutique public relations and social media optimization firm. We're devoted to creating innovative, natural, local, traditional and social media strategies for our clients brands, services and products. To generate the biggest buzz and media attention in our ever evolving world of marketing. No public relations strategy is the same and cookie cutter methods are never effective. So give us a call today and let's take your PR strategy to the next level

All About You

We have packages to suit everyone, from clients who may have not dabbled in PR all the way to ambitious clients who've launched large campaigns in the past.

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We're an AABE, ESBE, MBE, SBE and HUB certified company.
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Our Services

Yes, we have our newswires - of course we write well. But we also use a mix of Inbound and Traditional Marketing to provide our clients with a unique set of opportunities.

Several of our Clients

"With a concierge firm at their fingertips, clients not only get an excellent service but their individual plans and ideas are taken personally."
Christian Reed-Ogba, C.O.O

About Us

We're a team of enthusiastic and pioneering reputation makers who create inspiring and innovative consumer engagement strategies for our clients.

Christian Reed-Ogba

Christian Reed-Ogba

Co-Founder & COO

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" Getting our clients the media and influencer attention they deserve is my number one goal. "
Uchennaya Ogba

Uchennaya Ogba

Co-Founder & CEO

I'm not boring, I promise
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" Properly translating a client’s passion into words through the art of visual content. "

Case Studies

These are some of the brands we've worked with or are working with.

Westin Riverwalk Case Study

Westin Riverwalk Case Study

Public Relations, Social Media Management

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Client: Westin Riverwalk
Date: May 2013
Public Relations
Social Media Management

Westin Riverwalk Case Study

Overview:

The Westin Riverwalk, located on the world famous Riverwalk in San Antonio, is the perfect location to relax and recharge. Expect a warm welcome when you visit our hotel. Enjoy delicious dark chocolates imported from Venezuela when you check in. The San Antonio accommodations offer amenities such as The Westin Heavenly Bed® and Heavenly Bath® products that will leave you feeling refreshed and rejuvenated.

Goals:

  • To increase the social media presence of the Westin Riverwalk Hotel, a 4-diamond luxury hotel in downtown San Antonio.
  • To offer further assistance in customer service via online reputation management sites, i.e. TripAdvisor, TravelZoo, Yelp and Foursquare
  • To garner blogger, twitter-celebrity and influential San Antonio consumer attention
  • Highlight attributes of the Hotel by spotlighting guests shared content via popular social networks, i.e. Facebook, Twitter and Yelp.com

Strategy:

The BethanyEast team completely took control of the accounts of the Westin Riverwalk on all popular social networks and reputation management sites.  We worked closely with the Director of Sales and Marketing, the Director of Human Resources and designated staff members to create the “voice” of the luxury branded hotel.  We focused on establishing a connection via Facebook and Twitter that may circumvent bad service reviews left on TripAdvisor and Yelp.com, often times interrupting bad experience and personally addressing situations before they got worst.  Our team also devoted hours to creating and updating dynamic content on all networking sites in an effort to better connect with potential, current and future guests.

BethanyEast PR identified three major audiences that can directly identify with content from the Westin Riverwalk, they were mothers and families, corporate transients and Downtown San Antonio enthusiasts (locals that have adjusted to “hanging out” mostly “within the Loop”).

Results:

The BethanyEast PR team was able to increase the reach of the Westin Riverwalk hotel, via achieved and uploaded social media attention by  more than 700% as well as assisted in improving the international TripAdvisor.com rating from #7(of 342) to #4 in the city of San Antonio.

We also increase the reputability of the viral content created for the Westin Riverwalk, this increase is shown in major Klout score increases and the addition of the Westin Riverwalk’s Twitter accounts being referenced on influencer lists.

“Thanks so much for your support of Camp GenTX 2013...I look forward to working with you both in the future”
Ariane, Generation Texas

Case Studies

  • Public Relations
  • Social Media Management
  • Inbound Marketing
  • Traditional Marketing
Avenida Guadalupe, 16deSeptiembre

Avenida Guadalupe, 16deSeptiembre

Event PR, Nonprofit PR, Public Relations, San Antonio, Webdesign

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Avenida Website
Client: Microsoft
Date: 11/02/2012
Event PR
Social Media Marketing
Sponsorship Solicitation
Ad Placement
Contract Mgmt.

Avenida Guadalupe, 16deSeptiembre

Event Flyer - 16deSeptiembreSummary:

This annual parade and festival is a celebration of Mexico’s Independence.  Located on San Antonio’s Guadalupe Avenue, the street is primarily made of small businesses and the neighboring community has already been deemed active and involved.  As a community function this event is meant to bring people together, highlighting Mexican culture with LIVE music, performances and food.  The 2013 16deSeptiembre festivities included a viewing of the Floyd “Money” Mayweather and Saul “Canelo” Alvarez boxing match on a 2-story tall projection screen in the Guadalupe Plaza.

Local brands, national organizations and community groups were asked to participate as vendors, sponsors and parade participants.  Four blocks of Guadalupe Avenue were closed to accommodate for the parade.

Milestones:

This was the first venture of the BethanyEast PR team to gain the attention of the Latino/Hispanic community in San Antonio

Strategy:

The event was also mention on popular radio stations, including WOAI, KROV and The BEAT.

In an approximate 35 day media cycle, BethanyEast PR also managed the social media strategic content uploads, distributed more than 275 email correspondences, 4 press releases, created an event press kit, and hosted real-time updates during the parade.

Our team was also responsible for securing noticeable elective officials, Congressman Lloyd Doggett and San Antonio Councilwoman Shirley Gonzalez, for attendance and participation in the Avenida Guadalupe Press Conference.  The press conference shared information about the Avenida’s mission to provide valuable educational events and programs for the community as well as promoted this year’s #16deSeptiembre events.

Our efforts solidified a Lightweight Sponsorship ($2500), which allowed for connecting new businesses to the community via this specific marketing opportunity at the event and provides for future Avenida Guadalupe Association programming.

Results:

In all, BethanyEast PR & Mgmt. Consulting was able to secure media mentions or features from:

  • Express News Community Events Calendar (1.5 million daily viewers)
  • MySA.com Latin Life Blog (600k weekly readers)
  • Buena Suerte Newspaper (35k weekly readers)
  • La Prensa Newspaper (35k weekly readers)
  • San Antonio Magazine Community Events Calendar (400k online subscribers)
  • The Current Events Calendar (1.7 million online subscribers)
  • NowCAST SA Community Events Calendar (15k weekly visitors)
  • Yelp.com – San Antonio Event Calendar
  • Yelp.com – Monthly San Antonio Event Email (98k online subscribers)
  • Puro Pinche Blog (25k online visitors)
  • Que Means What Blog (5k monthly viewers)
  • Great Day SA, KENS5 Morning Show – 5 minute segment (800k daily viewers)

“Thanks so much for your support of Camp GenTX 2013...I look forward to working with you both in the future”
Ariane, Generation Texas

Case Studies

  • Public Relations
  • Social Media Management
  • Inbound Marketing
  • Traditional Marketing
Eva’s Heroes: Celebrity Casino Night

Eva’s Heroes: Celebrity Casino Night

about us, Illustration, in the news, media management, Photography, pro bono, Public Relations, what we do

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Eva's Heroes Website
Client: Microsoft
Date: 11/02/2012
Event PR
Strategic Communication
Social Media Consulting

Eva’s Heroes: Celebrity Casino Night

Event PR | Strategic Communication |Social Media Consulting

October 2013

For more than nine years the Eva’s Heroes foundation has hosted this event in support of their namesake devotion to assisting youth and young adults with developmental issues become acclimated to a normal lifestyle.

NHOME Magazine FeatureEvas-Heroes-Save-The-Date8-Large

This annual Celebrity Casino Night event invites attendees to participate in an evening of luxury, casino games and silent auction bidding.  All proceeds go towards providing the foundations

many yearly programs.

BethanyEast PR & Mgmt. Consulting volunteered services in public relations, consulting and strategic communication.  Initially offering a social media audit that allowed for the Eva’s Heroes team to better optimize their updates and posts and drum up more visual and social traffic to their websites.  We also assisted with identifying new mediums the events’ audience would associate with.   Impromptu pitches were supplied to a few magazines, blogs and local corporations.  The Eva’s Heroes team specifically enlisted the services of BethanyEast to introduce the San Antonio event to the Austin audience market.

COO and creative director, Christian Reed-Ogba, introduced the option for a feature to Austin’s Luxury Home Magazine who was able to donate a one-page promotional ad to Eva’s Heroes.  A total of a two-page spread featuring event information and an article depicting a live auction item donated by the Eilan Hotel & Residences were in the August/October edition of the large glossy magazine.

Reed-Ogba also worked with San Antonio’s NHOME Magazine to create two-page feature and article in their “Community Involvement” section of the October issue.

BethanyEast PR & Mgmt. Consulting also solidified silent auction donations from The Westin Riverwalk.

Talk To Us

Choosing BethanyEast PR should never be a hard choice.
Call Us: (210) 454-1636 or use the contact form below

Our Blog

News, comments, and hints on clients and public relation news as well as current information on agency's development.

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Mar 04 2014

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Mar 03 2014

Identifying Sneaky Marketing

Offence Taken! Marketing is a skill that should be...

Jan 19 2014

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Month’s ago the genius behind The Mighty Group, Sho...

Jan 07 2014

Networking Now What? The Follow Up

Being a business owner for a little over 5...

Jan 01 2014

Get Ahead In Business …With Your Body

I know what you’re thinking, “Did he just say...

Dec 17 2013

#GivePR – Special for San Antonio Small Business

Our team sat down this week.  We  wanted to...

Dec 05 2013

Tips for Engaging Bloggers – PR Tips

We are continuing to converse on how publicist can...

Dec 03 2013

Interacting with Bloggers – PR Tips

Being in PR for more than 5 years means...

Nov 08 2013

Why Choose a Boutique PR firm?

A boutique PR firm is one that provides traditional...

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Our Mission

We'll never stop talking about you!
We work hard to place our clients in the news.

“Thanks so much for your support of Camp GenTX 2013...I look forward to working with you both in the future”
Ariane, Generation Texas

Talk To Us

Give us a call or email us today and we'll take your marketing to another level -
[email protected]
210.454.1636

Availability

Monday thru Friday:
9am - 5pm
Weekends:
By Appointment

Our Packages

  • Public Relations Starter
  • Social Media Management
  • Event Marketing and Public Relations
  • Social Media Concierge

We Brand

  • Brand Management
  • Social Media
  • Search Engine Optimization
  • Customer/Consumer Relations

We Grow

  • Networking & Partnership Building
  • Corporate Communication
  • Crisis Communication
  • Event PR

We Write

  • Inbound Marketing
  • Copywriting
  • Newsletter
  • Blogs
  • Product Placement
  • Sponsorships